Wednesday, December 12, 2007

I Think My Stock Broker Is Mowing Your Lawn!

For Immediate Release
Media Release (1 page)
December 1, 2007

CONTACT: Kelly Giard
Clean Air Lawn Care
(888) 969-3669
kelly@cleanairlawncare.com

I think my stock broker is mowing your lawn
Fort Collins, CO – You have a comfortable house in the historic district of town, a thriving stock brokerage business, a wife of 8 years, and a child on the way, would you risk all that for an idea, for an ideal?

If your name is Kelly Giard, the answer is yes. At age 34, Kelly started looking into the idea of an environmentally friendly lawn mowing service. Everyone thought he was crazy; a stock broker mowing lawns? And why now? Instead of filling a college fund, he was filling his garage with electric lawn mowers, tractors, and solar panels.

Growing up, Kelly had been that neighborhood kid knocking on doors to mow lawns. At age 15 he had a thriving lawn business in Walla Walla, Washington. Who knew that 20 years later, he would be starting a national lawn care franchise?

Clean Air Lawn Care is a lawn maintenance company that uses clean equipment including electric mowers, edgers and blowers as well as 36’ walk-behinds and ride-on mowers using biodiesel fuel. The company trucks have mounted solar panels to charge the electric equipment during the workday. The equipment is clean, quiet and strong enough to get the job done. The entire business is carbon neutral. The EPA estimates that 5% of all air pollution is from lawn mowers.

In the summer of 2006, Kelly decided to start Clean Air Lawn Care in Fort Collins, Colorado. It was amazing to him that no one else was doing this, but some days the reason for that was very clear. The idea was solid but some of the equipment wasn’t. After finding the right equipment, then modifying the business plan and fine tuning the logistics of scheduling, he proved a successful business model.

What next? Prove the business model in 8 other markets, and another child of course. Just after Jack Giard was born, Kelly was flying from Seattle to New York to Austin. Now in November 2007, Clean Air Lawn Care has 9 offices across the country, employs 20 people, and has a partnership agreement with Black and Decker including joint marketing as well as product development. The business has been showcased on the Fine Living Network and in major publications such as the Denver Post and CBS News in Boston.

As Giard begins franchising in December of 2007, Clean Air Lawn Care will be popping up in cities across the nation. He plans to change the way America mows the lawn.

For further information, please contact Kelly Giard, C.E.O. of Clean Air Lawn Care at (888) 969-3669.

Labels: , , , , , , , ,