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November 19, 2007 - Differentiation in a commoditized landscaping industry

Fort Collins, CO – Lawn mowing has become a highly commoditized business, the only differentiation between companies is often breadth and quality of service, but that is about to change.

Clean Air Lawn Care is a lawn maintenance company that uses clean equipment including electric mowers, edgers and blowers as well as 36’ walk-behinds and ride-on mowers using biodiesel fuel. The vehicles that haul the electric equipment have mounted solar panels which are used to charge the equipment during the workday. The equipment is clean, quiet and strong enough to get the job done. The entire business is carbon neutral.

Clean Air Lawn Care is doing more than meeting the needs of a short term fad. Regardless of public opinion on global warming, most people do not like air pollution or noise pollution. This new business plans to make some waves in the landscaping industry as it began franchising in November of 2007.

In 2006, the company proved that it had a viable business model in Fort Collins, Colorado. In 2007, successful satellite offices opened up in eight additional cities across the country: Seattle, Portland, Denver, Boulder, Austin, Salt Lake City, Boston and New York. “The business could have continued to grow at the rate of 5-10 additional cities a year, but that scale just isn’t large enough to make a change in the lawn care industry”, said Giard. “In the next several years you should see Clean Air Lawn Care popping up in every city across the nation.”

The EPA estimates that 5% of all air pollution comes from lawn mowers. Clean Air Lawn care plans to change the way America mows the lawn.

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